Feature on Madame Noire: 7 Branding Tips for New Entrepreneurs

You may remember a little while back that I shared a feature that I was honored to be a part of by Kara Stevens of The Frugal Feminista. Well Kara is amazing and if you haven’t checked out her site yet, you should. In addition to being a part of my BMWK family, she also writes for the hugely popular site, Madame Noire. She eliminated $40K in debt in a short amount of time, and is teaching others to do the same. She’s been featured on numerous media outlets including Ebony and The Root.

So my sister and co-author, Julian and I were excited when Kara asked us to share 7 Branding Tips for New Entrepreneurs:

Julian’s tips for new small business owners:

Know who you are. When you know who you are, you understand your value. As it’s been said: You don’t get paid for the work you do in an hour; you get paid for the VALUE you bring to that hour. How can you know your value if you don’t know who you are? I’ve found that taking the time to get clear on who I am, what I want and what I deserve, has helped me become much more focused and clear on the direction in which I want to take my business. Because of that, I can resist the wrong opportunities—no matter how good they look—because they are not aligned with who I am or the vision I have for my life.

Deliver on your promise. There is no faster way to destroy your brand than by making promises to customers and clients that you don’t keep. In this age of social media, it is more important than ever for your brand to deliver. Providing consistently great products and customer service is one of the best types of marketing there is!

Christine’s tips for new small business owners:

Focus on relationship building. The money is in your relationships. People refer business to those they can vouch for, those who they know, like, trust and will go the extra mile. Build relationships that matter and surround yourself with people who you can learn and grow from.

Focus on creating and sharing great content that your audience wants/needs/will benefit from. When you focus your marketing on giving rather than receiving, you will inevitably attract clients/prospects. Don’t make it all about you and what you have to share (sell). Make it about your target audience and what they need, focus on their pain points and strategies to solve them.

Check out the rest of our tips by clicking here.

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12 Comments

  • Reply
    Josselyne Hutchnz
    January 22, 2015 at 1:23 PM

    AWESOME tips! You can waste a lot of time if you're not focused on your target.. but you can waste more time not knowing who you are, what you want and deserve! if you yo-yo on the simple/foundational, you will yo-yo in the business.

  • Reply
    Vashti (veepeejay.com)
    January 22, 2015 at 9:19 PM

    Great tips Christine! Knowing who you are (and WHOSE you are 😉 is so important. Congrats on the feature!
    Vashti (veepeejay.com) would like you to check out…The Search: Natural Skin Care ProductsMy Profile

    • Reply
      Christine St.Vil
      January 22, 2015 at 9:29 PM

      Thanks so much Vashti! I agree, something we should constantly remind ourselves of.

  • Reply
    Christine St.Vil
    January 23, 2015 at 2:29 AM

    Say it again Josselyne!!! Yes indeed! Thanks for sharing 🙂

  • Reply
    Melody Robinson Wright
    January 23, 2015 at 3:13 AM

    These are great tips. I'm in the process of rebranding and I won't make the same mistakes twice!

  • Reply
    Nadeen White
    January 23, 2015 at 8:07 AM

    Definitely great advice! Knowing yourself and what you can offer is important.

  • Reply
    Christine St.Vil
    January 23, 2015 at 1:40 PM

    Thanks so much for sharing Nadeen!

  • Reply
    Christine St.Vil
    January 23, 2015 at 1:41 PM

    Thank you Melody, I'm so glad you found these tips helpful!

  • Reply
    Adanna
    January 23, 2015 at 9:44 AM

    As a new budding entrepreneur this advice will stick with me. What value you bring to the hour? I keep that in mind. Thanks for sharing.
    Adanna would like you to check out…Organization Ideas For Mommy BloggersMy Profile

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